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Research papers

Which children for television

Today's television programmes are product -and not market- orientated. In creating programmes "what kind of product?" is a question more often asked than "what kind of children?". Market-orientation is a critical factor in success, especially when...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Gianni Pilo
June 15, 1992
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Citation

Pilo, G. (1992a, June 15). Which children for television. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/which-children-for-television